MSI computing came to The New Black Studio looking for Creative Event Management. The marketing team reached out, wanting to host an event for the launch of their new laptop. As the company isn’t based in London, they were looking for experts to help guide them through the minefield of suppliers. Midway through our planning, […]
Using clear KPIs to measure event success is so important. You wouldn’t get in a car and drive without a destination, so why would you throw a load of money at an event without a clear end goal in mind? Having a clear KPIs will allow you to make sensible, informed decisions throughout your event […]